In May 2024, Quest travelled to London to present the next chapter of our multi-market B2B research on creating a better B2B survey. For this US vs UK B2B research, we extended our earlier U.S. study to the U.K. Specifically, we surveyed the same B2B audiences and mirrored our U.S. sampling plan, so we could
In the UK: The Surprising Way B2B Respondents Love Insights Read More »
Ready for exciting new developments in survey fraud detection? Quest Global Research Group Inc. (“QGR”) is the company behind the Quest Mindshare and Coleman Insights brands. For more than 20 years, we’ve navigated the ebb and flow of the market research industry through careful positioning and a consistent service offering. Throughout that time, we’ve made
Meet dtect: The Proven Way to Fight Hidden Survey Fraud Read More »
What do panelists feel when they spot a survey that interests them and decide to take part? And what do they hope to gain? Understanding survey respondent motivation helps researchers design better studies and collect better data. For most consumer respondents, the incentive comes first. Cash, points, gift cards, and merchandise are satisfying rewards for
Beyond Cash: The Truth of Why Consumers Love Surveys Read More »
Day in, day out, we hear the same request: “I need C-level titles for my research project.” You probably hear it all the time too! But are C-level executives really the right fit for the insights you need? That question is at the heart of good B2B survey targeting. Don’t get us wrong. Sometimes they
Stop Chasing C-Level Titles: The Proven Way to Hidden Insights Read More »
What does customer service in market research really mean? Just that: customer service! Seems simple, right? Not necessarily… The market research industry is constantly evolving, and so are researchers’ needs. As a result, researchers have to think fast to meet their clients’ expectations. Likewise, the service providers who work with them have to do the
Customer Service Truth: The Proven Way to Win Research Clients Read More »
Data fraud: two words that strike fear into any business that deals with data. Which, let’s face it, is 99.99% of businesses these days. That’s why knowing how to prevent data fraud has become essential. Data fraud is a nasty business. It involves unscrupulous people deliberately skewing data for personal or professional gain. For example,
Garbage In, Garbage Out: The Proven Cost of Hidden Fraud Read More »
In an era of heightened fraud concerns, panel recruitment matters more than ever. That’s why recruiting quality panelists is a top priority at Quest Mindshare. As one of the largest international B2B and B2C data collection providers, we run online panels that span the globe. Innovative technology and industry experts help us deliver quality data
Recruiting Panelists: The Proven Way to Keep Hidden Fraud Out Read More »
Let’s be honest. When most people hear “sales” or “salesperson,” they tense up. They instantly feel like they’re about to be pushed into something, and that’s not what anyone wants from a market research partner. It’s a lot like buying a car (no offense to car salespeople, of course). On your way to the dealership,
Sell or Consult? The Hidden, Proven Way to Win Clients Read More »
Zaheer Ahmad knows a thing or two about empowering diverse and inclusive teams. At the time of this May 2021 webinar, he was Global Head of Inclusion and Diversity, Consumer Healthcare at GSK. He has won numerous diversity and equality awards, both in his native England and internationally. His perspective is especially valuable for anyone
WIRE: A Proven Way to Beat Imposter Syndrome’s Hidden Toll Read More »
Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which is great for data analysis. But to get the best data to analyze, you first have to interact with those humans to learn their feelings, thoughts, needs, wants, and ideas. That’s why creating the
10 Hidden Survey Blunders: The Proven Way to Fix Them Read More »
