Quest Insights

Learn strategies to balance speed and data integrity in market research, reducing data cleaning time without compromising quality.

“The more things change, the more they stay the same.” Considering the impact of technology on every aspect of the research process, the business of customer insights can seem like an entirely different ball game than even 20 years ago. But certain guiding principles still apply including the fundamental role of respondent engagement. Finding and

How workers think about their careers and the prioritization benefits received from what they do for a living has pivoted since the reality check of the COVID-19 pandemic. It is fairly evident in the North American labor market, which has seen many industries struggle to balance labor demand and supply, creating ripple effects in the

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the Quirk’s Dallas conference in February 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. The main questions we had: What would motivate B2B survey respondents to engage more frequently, willingly

Investigating new ways to understand consumers Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling, and data segmentation. Can you recall ever seeing an online survey, bulletin board, or community recruit where some indication of household income was not asked for? “Which of the following best describes…”, followed by

In March 2024, Quest travelled to Quirks Chicago, presenting further information about household income with Lara Fordis  Every U.S. consumer survey conducted asks the same question: “Which of the following represents your annual household income?” But both parts of that phrase – “households” and “income” – have undergone massive changes in the U.S. in the

In September 2024, Quest travelled to Greece, presenting further information about synthetic data at ESOMAR Congress Synthetic data and its potential to replace actual respondent data is a contentious topic in online research. Can data developed by programs instead of people be trusted? How accurate is it when compared to ‘real’ data? While many in

Now we couldn’t exactly compare it to a chinook or anything, but a curious warmth settled over Quest’s HQ this week as the Quest family held it’s 2024 Annual General Meeting – and it was the perfect company event backdrop for the over friendly, warm faces that made their way to the charming town of

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the IA The Annual in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. Finding no concrete answers from previous published research, we built out our investigation! Several results were