Beyond “HHI”: Redefining Consumer Households, Wealth and Purchasing Power
In March 2024, Quest travelled to Quirks Chicago, presenting further information about household income with Lara Fordis Every U.S. consumer survey conducted asks the same question: “Which of the following represents your annual household income?” But both parts of that phrase – “households” and “income” – have undergone massive changes in the U.S. in the […]
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