In this latest investigation, we extended our previous U.S.- only work to survey the same audiences in the U.K., paralleling our U.S sampling plan.

We found many similarities, and some distinct differences, between the two countries’ B2B populations, and their view on how to improve the B2B survey-taking experience generally.  An important difference was about incentives preferred, with our cousins to the east (we are based in Toronto, Canada after all) showing a few markedly different trends than the U.S. responses.

Feel free to reach out to Scott at sworthge@questmindshare.com or Kyle at khope@questmindshare.com to discuss more about our work in researching B2B best practices and how you can use our results to advise your stakeholders and clients.