Aggregation in Survey Data Collection – Good or Bad?
Learn strategies to balance speed and data integrity in market research, reducing data cleaning time without compromising quality.
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Respondent Engagement in a Hyper-mobile World
“The more things change, the more they stay the same.” Considering the impact of technology on every aspect of the research process, the business of customer insights can seem like an entirely different ball game than even 20 years ago. But certain guiding principles still apply including the fundamental role of respondent engagement. Finding and
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Creating a Better B2B Survey: Business Professionals Speak
Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the Quirk’s Dallas conference in February 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. The main questions we had: What would motivate B2B survey respondents to engage more frequently, willingly
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Leveraging Market Research and User Research to Understand the Whole Story
If you’ve been in the customer insights business for very long, you’ve probably run into a common point of confusion among stakeholders: thinking market research and user research are essentially the same thing. They are not, of course—each is distinct—but it’s easy to see how the misunderstanding persists. They often use the same methods and
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Beyond “HHI”: Redefining Consumer Households, Wealth and Purchasing Power
Investigating new ways to understand consumers Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling, and data segmentation. Can you recall ever seeing an online survey, bulletin board, or community recruit where some indication of household income was not asked for? “Which of the following best describes…”, followed by
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How Synthetic Data Fits with Traditional Data Collection Methods
The market research industry continues to evolve through technological innovation. While advances in respondent verification and panel quality have strengthened our ability to gather authentic insights, synthetic data emerges as an intriguing alternative pathway. But in an industry built on understanding real human behavior and decision-making, what role might synthetic data play? Let’s examine the
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The War for Talent: Hiring in a post-pandemic era
How workers think about their careers and the prioritization benefits received from what they do for a living has pivoted since the reality check of the COVID-19 pandemic. It is fairly evident in the North American labor market, which has seen many industries struggle to balance labor demand and supply, creating ripple effects in the
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Creating a Better B2B Survey: Business Professionals Speak – Part 2
Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the IA The Annual in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. Finding no concrete answers from previous published research, we built out our investigation! Several results were
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Lockdowns, Shopping, and Insights!
The importance of market research through a pandemic Picture yourself on your couch attending a wedding over zoom. Did you wear a dress, a suit or perhaps your pajamas? Most likely you did not buy any formal wear for the event. Temporarily, the pandemic shifted shopping habits, which caused companies to adjust their product offerings.
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Quest Mindshare supports IIEX Regional Events 2022
Quest Mindshare is proud to be a part of GreenBook’s flagship event series, the Insight Innovation Exchange; a series built on the idea that it takes collaboration, innovation, and honest conversation to collectively advance the industry in the best way forward. As such, some of the most disruptive innovations and ideas are brought to the
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