Creating a Better B2B Survey: Business Professionals Speak
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Creating a Better B2B Survey: Business Professionals Speak
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Original research-on-research by Quest with targeted B2B audiences
Quest presented on this topic at the Quirk’s Dallas conference in February 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience.
The main questions we had:
Finding no concrete answers from previous published research, we built out our investigation!
Several results were focused and clear for improvements pointed out by our respondents, a few of them surprising. Some deserve a deeper dive to explore further – look for follow-ups by Quest for this foundational research in the near future.
Feel free to reach out to Scott at sworthge@questmindshare.com to discuss more about our work in researching B2B best practices and how you can use our results to advise your stakeholders and clients.