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Quest presented on this topic at the IIEX conference in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience.
Please see the full presentation for overall results of this survey in our posting from February. This video focuses on what we uncovered for B2B incentives – what our respondents said they wanted and what next steps we’ll be taking in this important research.
Feel free to reach out to Scott at sworthge@questmindshare.com to discuss more about our work in researching B2B best practices and how you can use our results to advise your stakeholders and clients.
In March 2024, Quest travelled to Quirks Chicago, presenting further information about household income with Lara Fordis Every U.S. consumer survey conducted asks the same question: “Which of the following represents your annual household income?” But both parts of that phrase – “households” and “income” – have undergone massive changes in the U.S. in the […]
Read ArticleIn September 2024, Quest travelled to Greece, presenting further information about synthetic data at ESOMAR Congress Synthetic data and its potential to replace actual respondent data is a contentious topic in online research. Can data developed by programs instead of people be trusted? How accurate is it when compared to ‘real’ data? While many in […]
Read ArticleIn May 2024, Quest travelled to London, presenting further information about our recent dive into Creating a Better B2B Survey In this latest investigation, we extended our previous U.S.- only work to survey the same audiences in the U.K., paralleling our U.S sampling plan. We found many similarities, and some distinct differences, between the two […]
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