Quest presented on this topic at the IIEX conference in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience.

Please see the full presentation for overall results of this survey in our posting from February. This video focuses on what we uncovered for B2B incentives – what our respondents said they wanted and what next steps we’ll be taking in this important research.

Feel free to reach out to Scott at sworthge@questmindshare.com to discuss more about our work in researching B2B best practices and how you can use our results to advise your stakeholders and clients.