Quest Insights

Creating a Better B2B Survey: Business Professionals Speak Out – U.S vs U.K.

In May 2024, Quest travelled to London, presenting further information about our recent dive into Creating a Better B2B Survey In this latest investigation, we extended our previous U.S.- only work to survey the same audiences in the U.K., paralleling our U.S sampling plan. We found many similarities, and some distinct differences, between the two […]

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Creating a Better B2B Survey: Business Professionals Speak – Incentives!

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the IIEX conference in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. Please see the full presentation for overall results of this survey in our posting from February. This

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Beyond “HHI”: Redefining Consumer Households, Wealth and Purchasing Power

Investigating new ways to understand consumers Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling, and data segmentation. Can you recall ever seeing an online survey, bulletin board, or community recruit where some indication of household income was not asked for? “Which of the following best describes…”, followed by

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Creating a Better B2B Survey: Business Professionals Speak

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the Quirk’s Dallas conference in February 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. The main questions we had: What would motivate B2B survey respondents to engage more frequently, willingly

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