How ChatGPT is being exploited to hijack online surveys Quest and our sister company iResTech presented at the Corporate Researchers Conference in Chicago in November 2023. Our focus was on a subject of concern to researchers of all kinds – AI being used to create survey fraud. Specifically, we looked at ChatGPT, and how …
How workers think about their careers and the prioritization benefits received from what they do for a living has pivoted since the reality check of the recent pandemic. It is fairly evident in the North American labor market, which has seen many industries struggle to balance labor demand and supply, creating ripple effects in the …
The War for Talent: Hiring in a post-pandemic era Read More »
“The more things change, the more they stay the same.” Considering the impact of technology on every aspect of the research process, the business of customer insights can seem like an entirely different ball game than even 20 years ago. But certain guiding principles still apply including the fundamental role of respondent engagement. Finding and …
Data fraud. Two words that strike fear into any business that deals with data. Which, let’s face it, applies to 99.99% of businesses these days. Data fraud is a nasty business that involves unscrupulous people deliberately skewing data for personal or professional gain. For example, the same respondent may duplicate a high quantity of survey …
Quest Global Research Group Inc (“QGR”), trusted leaders in the market research space who created the Quest Mindshare and SampleGurus brands, have successfully traversed the ebb and flow of the Market Research industry through careful positioning and consistency in their service offering. In their 19 years of experience, the need to evolve as a company …
As the premier sample supplier, we at Quest have provided our clients access to precise global audiences for over 19 years. Staying true to our desire for continuous improvement, we have enhanced our panel management system by integrating the leading-edge panel management software of SampleNinja. This partnership allows Quest to seamlessly deliver quality insights even …
In an era of heightened concerns around fraud, recruiting quality panelists is more critical than ever. This is a high priority here at Quest Mindshare, one of the largest international B2B and B2C data collection providers with online panels that span the globe. Thanks to innovative technology and industry experts, Quest Mindshare is a leading …
How to Recruit Quality Panelists in an Era of Fraud Read More »
The importance of market research through a pandemic Picture yourself on your couch attending a wedding over zoom. Did you wear a dress, a suit or perhaps your pajamas? Most likely you did not buy any formal wear for the event. Temporarily, the pandemic shifted shopping habits, which caused companies to adjust their product offerings. …
Quest Mindshare is proud to be a part of GreenBook’s flagship event series, the Insight Innovation Exchange; a series built on the idea that it takes collaboration, innovation, and honest conversation to collectively advance the industry in the best way forward. As such, some of the most disruptive innovations and ideas are brought to the …
Quest Mindshare supports IIEX Regional Events 2022 Read More »
The online panel universe includes the youngest of consumers. Dive into the minds of the littlest in adult-assisted research with Quest and gain great access to the insights of families, moms and dads, preschoolers, youth, teenagers and young adults. Your online surveys should include the highest of engaged and responsive recruits that have been vetted …
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