Quest Insights

The online panel universe includes the youngest of consumers. Dive into the minds of the littlest in adult-assisted research with Quest and gain great access to the insights of families, moms and dads, preschoolers, youth, teenagers and young adults. Your online surveys should include the highest of engaged and responsive recruits that have been vetted

As we celebrate International Women’s Day 2022, we lift the voices of our women employees, highlighting their diverse experiences and thoughts about inclusivity. Their insights help #BreaktheBias by not only describing their experiences but advocating for change. We asked a few of our women employees to share their perspectives on topics surrounding inclusivity and equality.

Quest Mindshare is proud to be a part of GreenBook’s flagship event series, the Insight Innovation Exchange; a series built on the idea that it takes collaboration, innovation, and honest conversation to collectively advance the industry in the best way forward. As such, some of the most disruptive innovations and ideas are brought to the

The importance of market research through a pandemic Picture yourself on your couch attending a wedding over zoom. Did you wear a dress, a suit or perhaps your pajamas? Most likely you did not buy any formal wear for the event. Temporarily, the pandemic shifted shopping habits, which caused companies to adjust their product offerings.

How ChatGPT is being exploited to hijack online surveys Quest and our sister company iResTech presented at the Corporate Researchers Conference in Chicago in November 2023.  Our focus was on a subject of concern to researchers of all kinds – AI being used to create survey fraud.  Specifically, we looked at ChatGPT, and how “bad

How ChatGPT is being exploited to hijack online surveys   Quest and our sister company iResTech presented at the Corporate Researchers Conference in Chicago in November 2023.  Our focus was on a subject of concern to researchers of all kinds – AI being used to create survey fraud.  Specifically, we looked at ChatGPT, and how

In May 2024, Quest travelled to London, presenting further information about our recent dive into Creating a Better B2B Survey In this latest investigation, we extended our previous U.S.- only work to survey the same audiences in the U.K., paralleling our U.S sampling plan. We found many similarities, and some distinct differences, between the two