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Leveraging Market Research and User Research to Understand the Whole Story

If you’ve been in the customer insights business for very long, you’ve probably run into a common point of confusion among stakeholders: thinking market research and user research are essentially the same thing. They are not, of course—each is distinct—but it’s easy to see how the misunderstanding persists. They often use the same methods and

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Quest Mindshare reaches new heights with the integration of SampleNinja’s panel management solution

As the premier sample supplier, we at Quest have provided our clients access to precise global audiences for over 19 years. Staying true to our desire for continuous improvement, we have enhanced our panel management system by integrating the leading-edge panel management software of SampleNinja. This partnership allows Quest to seamlessly deliver quality insights even

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How to Recruit Quality Panelists in an Era of Fraud

In an era of heightened concerns around fraud, recruiting quality panelists is more critical than ever. This is a high priority here at Quest Mindshare, one of the largest international B2B and B2C data collection providers with online panels that span the globe. Thanks to innovative technology and industry experts, Quest Mindshare is a leading

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