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If you answered no to the above question, you may want to consider jumping on board soon. Working with a Panel Provider is the most efficient and cost-effective way to extract large volumes of extremely valuable and credible insight from nearly any target audience in the world you want to learn about…  It’s really a no brainer. Here are 4 reasons why you should start now: 1) The

As we celebrate International Women’s Day 2022, we lift the voices of our women employees, highlighting their diverse experiences and thoughts about inclusivity. Their insights help #BreaktheBias by not only describing their experiences but advocating for change. We asked a few of our women employees to share their perspectives on topics surrounding inclusivity and equality.

The importance of market research through a pandemic Picture yourself on your couch attending a wedding over zoom. Did you wear a dress, a suit or perhaps your pajamas? Most likely you did not buy any formal wear for the event. Temporarily, the pandemic shifted shopping habits, which caused companies to adjust their product offerings.

How ChatGPT is being exploited to hijack online surveys Quest and our sister company iResTech presented at the Corporate Researchers Conference in Chicago in November 2023.  Our focus was on a subject of concern to researchers of all kinds – AI being used to create survey fraud.  Specifically, we looked at ChatGPT, and how “bad

How ChatGPT is being exploited to hijack online surveys   Quest and our sister company iResTech presented at the Corporate Researchers Conference in Chicago in November 2023.  Our focus was on a subject of concern to researchers of all kinds – AI being used to create survey fraud.  Specifically, we looked at ChatGPT, and how

In May 2024, Quest travelled to London, presenting further information about our recent dive into Creating a Better B2B Survey In this latest investigation, we extended our previous U.S.- only work to survey the same audiences in the U.K., paralleling our U.S sampling plan. We found many similarities, and some distinct differences, between the two

It means just that – customer service! Seems simple, right? Not necessarily… The market research industry is constantly evolving and so are the needs of researchers. Researchers need to be able to act fast on their feet to meet their client’s expectations and as do the service providers who work with researchers. Whether you are

What do market research panelists feel when they see a survey they are interested in and decide to participate? What do they perceive to gain from an interaction in an online survey? We know that the vast majority of market research consumer respondents are incentivized by, well, the actual tangible incentive. Cash, accumulation of points

Day in, day out, we hear, “I need C-Level titles for my research project” – I am sure you are thinking, yes, I hear this all the time! But are they really the right fit for the insights you need though? Do not get me wrong, sometimes they are needed but from my experience, more

After significant interest from our first stab at understanding data degradation, Quest moved towards zeroing in on the initial results and presented a second round of investigation details at last month’s IIEX Behavior event with Greenbook. Watch the following recording of our session and continue down for a closer look at the results! To recap