Strategies to protect survey data quality and prevent fraud from bots, AI, and survey farms, plus how privacy laws shape data collection.
In today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative. Clients rely on insights that guide critical decisions, and anything less than high-integrity data threatens both the credibility of the research and the outcomes it’s meant to inform. Yet maintaining that integrity is harder than ever, thanks in part to the increasing
Online surveys have transformed market research. They’ve made consumer insights faster and more accessible, but they’ve also created real challenges for survey data quality. Researchers juggle multiple projects and tight deadlines. Meanwhile, professional survey takers, bots, and sophisticated fraud techniques threaten the validity of their findings. Traditional quality control often falls short. As a result,
Escape the Fraud Trap: A Proven Way to Cleaner Data Read More »
Ready for exciting new developments in survey fraud detection? Quest Global Research Group Inc. (“QGR”) is the company behind the Quest Mindshare and Coleman Insights brands. For more than 20 years, we’ve navigated the ebb and flow of the market research industry through careful positioning and a consistent service offering. Throughout that time, we’ve made
Meet dtect: The Proven Way to Fight Hidden Survey Fraud Read More »
Data fraud: two words that strike fear into any business that deals with data. Which, let’s face it, is 99.99% of businesses these days. That’s why knowing how to prevent data fraud has become essential. Data fraud is a nasty business. It involves unscrupulous people deliberately skewing data for personal or professional gain. For example,
Garbage In, Garbage Out: The Proven Cost of Hidden Fraud Read More »
Data privacy in market research has never mattered more. Around the world, governments keep tightening the rules on how companies collect, store, and use personal data. As a result, for anyone in the data collection business, privacy is no longer something to treat lightly. If you run a website or mobile app, you likely collect
Data Privacy Laws: The Proven Way to Avoid Hidden Fines Read More »
