How to design surveys people actually finish. Tips and original research on survey length, question types, mobile design, and keeping respondents engaged.
Learn strategies to balance speed and data integrity in market research, reducing data cleaning time without compromising quality.
End the Data Cleaning Nightmare: 5 Proven Ways to Win Read More »
As the French saying goes, “The more things change, the more they stay the same.” That’s especially true of respondent engagement. Technology has transformed every part of the research process. The customer insights business can feel like a different game than it was 20 years ago. But some guiding principles still apply, including the central
Respondent Engagement in a Hyper-Mobile World: Proven Tips Read More »
What do panelists feel when they spot a survey that interests them and decide to take part? And what do they hope to gain? Understanding survey respondent motivation helps researchers design better studies and collect better data. For most consumer respondents, the incentive comes first. Cash, points, gift cards, and merchandise are satisfying rewards for
Beyond Cash: The Truth of Why Consumers Love Surveys Read More »
Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which is great for data analysis. But to get the best data to analyze, you first have to interact with those humans to learn their feelings, thoughts, needs, wants, and ideas. That’s why creating the
10 Hidden Survey Blunders: The Proven Way to Fix Them Read More »
