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What a path of discovery Quest undertook in 2021, as we started investigating how certain types of data were affected during the course of a typical online survey.  From the Quirk’s Virtual Global Event (February 23) to a final wrap up last week with ESOMAR, but this won’t be the last you hear on the

In an era of heightened concerns around fraud, recruiting quality panelists is more critical than ever. This is a high priority here at Quest Mindshare, one of the largest international B2B and B2C data collection providers with online panels that span the globe. Thanks to innovative technology and industry experts, Quest Mindshare is a leading

Ready for exciting new developments? Quest Global Research Group Inc (“QGR”), trusted leaders in the market research space who created the Quest Mindshare and SampleGurus brands, have successfully traversed the ebb and flow of the Market Research industry through careful positioning and consistency in their service offering. In their 19 years of experience, the need

Data fraud. Two words that strike fear into any business that deals with data. Which, let’s face it, applies to 99.99% of businesses these days. Data fraud is a nasty business that involves unscrupulous people deliberately skewing data for personal or professional gain. For example, the same respondent may duplicate a high quantity of survey

When it comes to strategies on how best to empower diverse and inclusive teams, Zaheer Ahmad, Global Head of Inclusion and Diversity, Consumer Healthcare at GSK, knows a thing or two. A recipient of numerous diversity and equality awards both in his native England, and internationally, Zaheer was frank and honest in his conversation with

In today’s increasingly connected world, protecting user data privacy is becoming more critical and more regulated across the globe. It’s no longer something that a company in the data collection field can ignore or treat lightly. If you have a website or a mobile application, you are likely collecting some information from your users, be

I’m not sure about you but when I hear the word “sales” or “salesperson” I instantly feel as if I’ll be pushed or persuaded into something. I have always made the comparison to a car salesperson (no offense, of course), like when you are on your way to buy a car, the pressure you feel

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the IIEX conference in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. Please see the full presentation for overall results of this survey in our posting from February. This

Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which can be good for data analysis, but when it comes to getting the best data to analyze, you first have to interact with those humans to get their feelings, thoughts, needs, wants, ideas, and

Ever wonder why people bail on your surveys halfway through? We did too. So we asked 1,725 U.S. adults what’s driving them away from online surveys. The answers, shared in our recent webinar Making Lemonade: Cracking the Code on Survey Engagement, point to one big idea: respondents want to feel respected. Here’s what we learned