May 2024

Creating a Better B2B Survey: Business Professionals Speak Out – U.S vs U.K.

In May 2024, Quest travelled to London, presenting further information about our recent dive into Creating a Better B2B Survey In this latest investigation, we extended our previous U.S.- only work to survey the same audiences in the U.K., paralleling our U.S sampling plan. We found many similarities, and some distinct differences, between the two […]

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Business Professional

Creating a Better B2B Survey: Business Professionals Speak – Part 2

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the IA The Annual in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. Finding no concrete answers from previous published research, we built out our investigation! Several results were

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