Data Collection

Respondents Weigh In: Top 10 Blunders in Survey Design [Are you Guilty of Any?]

Respondents Weigh In: Top 10 Blunders in Survey Design [Are you Guilty of Any?]

Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which can be good for data analysis, but when it comes to getting the best data to analyze, you first have to interact with those humans to get their feelings, thoughts, needs, wants, ideas, and […]

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Screen Smarter, Not Harder: B2B Survey Design That Drives Quality Results

Screen Smarter, Not Harder: B2B Survey Design That Drives Quality Results

When purchasing decisions worth millions depend on your B2B research findings, data quality isn’t optional—it’s essential. Effective screening processes are your first line of defense for quality data, yet they present a challenging paradox: screen too rigorously, and you risk disengaging valuable respondents; screen too loosely, and your data integrity suffers. For research directors and

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Fraud Exists: Now What? Proactive Data Collection Methods for Quality Insights

Fraud Exists: Now What? Proactive Data Collection Methods for Quality Insights

The proliferation of online surveys has transformed market research, democratizing the collection of consumer insights while creating challenges for data quality. Seasoned researchers juggle multiple projects and tight deadlines, facing a complex landscape where professional survey takers, automated bots, and sophisticated fraud techniques threaten the validity of the findings. Traditional quality control measures often fall

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How Quest Mindshare Uses Proper Data Collection Methods to Ensure Representative Sample

How Quest Mindshare Uses Proper Data Collection Methods to Ensure Representative Sample

The sole purpose of creating surveys is to uncover meaningful insights that drive smart business decisions. The quality of your market research lives or dies by one critical factor: representativeness. When your sample isn’t representative, those insights become questionable at best and misleading at worst. Getting it wrong can lead your business down an expensive

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no hype just facts how synthetic data fits with traditional data collection methods

How Synthetic Data Fits with Traditional Data Collection Methods

The market research industry continues to evolve through technological innovation. While advances in respondent verification and panel quality have strengthened our ability to gather authentic insights, synthetic data emerges as an intriguing alternative pathway. But in an industry built on understanding real human behavior and decision-making, what role might synthetic data play? Let’s examine the

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