October 2024

Now we couldn’t exactly compare it to a chinook or anything, but a curious warmth settled over Quest’s HQ this week as the Quest family held it’s 2024 Annual General Meeting – and it was the perfect company event backdrop for the over friendly, warm faces that made their way to the charming town of […]

In March 2024, Quest travelled to Quirks Chicago, presenting further information about household income with Lara Fordis  Every U.S. consumer survey conducted asks the same question: “Which of the following represents your annual household income?” But both parts of that phrase – “households” and “income” – have undergone massive changes in the U.S. in the

In September 2024, Quest travelled to Greece, presenting further information about synthetic data at ESOMAR Congress Synthetic data and its potential to replace actual respondent data is a contentious topic in online research. Can data developed by programs instead of people be trusted? How accurate is it when compared to ‘real’ data? While many in