June 2021

What do market research panelists feel when they see a survey they are interested in and decide to participate? What do they perceive to gain from an interaction in an online survey? We know that the vast majority of market research consumer respondents are incentivized by, well, the actual tangible incentive. Cash, accumulation of points […]

When it comes to strategies on how best to empower diverse and inclusive teams, Zaheer Ahmad, Global Head of Inclusion and Diversity, Consumer Healthcare at GSK, knows a thing or two. A recipient of numerous diversity and equality awards both in his native England, and internationally, Zaheer was frank and honest in his conversation with