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Leveraging Market Research and User Research to Understand the Whole Story

If you’ve been in the customer insights business for very long, you’ve probably run into a common point of confusion among stakeholders: thinking market research and user research are essentially the same thing. They are not, of course—each is distinct—but it’s easy to see how the misunderstanding persists. They often use the same methods and […]

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Quest Mindshare reaches new heights with the integration of SampleNinja’s panel management solution

As the premier sample supplier, we at Quest have provided our clients access to precise global audiences for over 19 years. Staying true to our desire for continuous improvement, we have enhanced our panel management system by integrating the leading-edge panel management software of SampleNinja. This partnership allows Quest to seamlessly deliver quality insights even

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Q1 2022 Newsletter

The online panel universe includes the youngest of consumers. Dive into the minds of the littlest in adult-assisted research with Quest and gain great access to the insights of families, moms and dads, preschoolers, youth, teenagers and young adults. Your online surveys should include the highest of engaged and responsive recruits that have been vetted

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