September 16, 2026

How ChatGPT is being exploited to hijack online surveys Quest and our sister company iResTech presented at the Corporate Researchers Conference in Chicago in November 2023.  Our focus was on a subject of concern to researchers of all kinds – AI being used to create survey fraud.  Specifically, we looked at ChatGPT, and how “bad

The importance of market research through a pandemic Picture yourself on your couch attending a wedding over zoom. Did you wear a dress, a suit or perhaps your pajamas? Most likely you did not buy any formal wear for the event. Temporarily, the pandemic shifted shopping habits, which caused companies to adjust their product offerings.

As we celebrate International Women’s Day 2022, we lift the voices of our women employees, highlighting their diverse experiences and thoughts about inclusivity. Their insights help #BreaktheBias by not only describing their experiences but advocating for change. We asked a few of our women employees to share their perspectives on topics surrounding inclusivity and equality.

If you answered no to the above question, you may want to consider jumping on board soon. Working with a Panel Provider is the most efficient and cost-effective way to extract large volumes of extremely valuable and credible insight from nearly any target audience in the world you want to learn about…  It’s really a no brainer. Here are 4 reasons why you should start now: 1) The

Data fraud. Two words that strike fear into any business that deals with data. Which, let’s face it, applies to 99.99% of businesses these days. Data fraud is a nasty business that involves unscrupulous people deliberately skewing data for personal or professional gain. For example, the same respondent may duplicate a high quantity of survey

Ready for exciting new developments? Quest Global Research Group Inc (“QGR”), trusted leaders in the market research space who created the Quest Mindshare and SampleGurus brands, have successfully traversed the ebb and flow of the Market Research industry through careful positioning and consistency in their service offering. In their 19 years of experience, the need

In an era of heightened concerns around fraud, recruiting quality panelists is more critical than ever. This is a high priority here at Quest Mindshare, one of the largest international B2B and B2C data collection providers with online panels that span the globe. Thanks to innovative technology and industry experts, Quest Mindshare is a leading

What a path of discovery Quest undertook in 2021, as we started investigating how certain types of data were affected during the course of a typical online survey.  From the Quirk’s Virtual Global Event (February 23) to a final wrap up last week with ESOMAR, but this won’t be the last you hear on the

After significant interest from our first stab at understanding data degradation, Quest moved towards zeroing in on the initial results and presented a second round of investigation details at last month’s IIEX Behavior event with Greenbook. Watch the following recording of our session and continue down for a closer look at the results! To recap

Day in, day out, we hear, “I need C-Level titles for my research project” – I am sure you are thinking, yes, I hear this all the time! But are they really the right fit for the insights you need though? Do not get me wrong, sometimes they are needed but from my experience, more