September 16, 2026

What do market research panelists feel when they see a survey they are interested in and decide to participate? What do they perceive to gain from an interaction in an online survey? We know that the vast majority of market research consumer respondents are incentivized by, well, the actual tangible incentive. Cash, accumulation of points

It means just that – customer service! Seems simple, right? Not necessarily… The market research industry is constantly evolving and so are the needs of researchers. Researchers need to be able to act fast on their feet to meet their client’s expectations and as do the service providers who work with researchers. Whether you are

These companies come together with a shared commitment to setting a new standard for data quality and transparency. OAKVILLE, ON | June 2026 — Quest Mindshare, a global research services partner, announced today that dtect is formally joining the organization. dtect is the data quality platform that prevents survey fraud. Bringing dtect into the Quest

Ever wonder why people bail on your surveys halfway through? We did too. So we asked 1,725 U.S. adults what’s driving them away from online surveys. The answers, shared in our recent webinar Making Lemonade: Cracking the Code on Survey Engagement, point to one big idea: respondents want to feel respected. Here’s what we learned

Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which can be good for data analysis, but when it comes to getting the best data to analyze, you first have to interact with those humans to get their feelings, thoughts, needs, wants, ideas, and

Original research-on-research by Quest with targeted B2B audiences Quest presented on this topic at the IIEX conference in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience. Please see the full presentation for overall results of this survey in our posting from February. This

I’m not sure about you but when I hear the word “sales” or “salesperson” I instantly feel as if I’ll be pushed or persuaded into something. I have always made the comparison to a car salesperson (no offense, of course), like when you are on your way to buy a car, the pressure you feel

In today’s increasingly connected world, protecting user data privacy is becoming more critical and more regulated across the globe. It’s no longer something that a company in the data collection field can ignore or treat lightly. If you have a website or a mobile application, you are likely collecting some information from your users, be

When it comes to strategies on how best to empower diverse and inclusive teams, Zaheer Ahmad, Global Head of Inclusion and Diversity, Consumer Healthcare at GSK, knows a thing or two. A recipient of numerous diversity and equality awards both in his native England, and internationally, Zaheer was frank and honest in his conversation with

Running consumer market research across multiple markets isn’t easy. Researchers have their hands full between changing consumer behaviors, regional differences, and pressure for quick results. And when you’re handling several consumer insights projects across different regions at once? That’s when things get interesting. We know what you’re dealing with. Your stakeholders want consistent quality and