In an era of heightened fraud concerns, panel recruitment matters more than ever. That’s why recruiting quality panelists is a top priority at Quest Mindshare. As one of the largest international B2B and B2C data collection providers, we run online panels that span the globe.
Innovative technology and industry experts help us deliver quality data from quality panelists. However, it all starts with finding trustworthy, credible panel members.
4 Steps to Successful Panel Recruitment
1. Define Your Panelist Profiles
First, define the types of panelists you’re looking for.
For example, if you’re sourcing hard-to-reach B2C panelists, factor their tastes, interests, and habits into your strategy. On the other hand, B2B recruitment raises two key questions. Are these respondents credible experts in their field? And does the recruitment source have a history of honest, accurate leads?
Whatever your goals, communicate them clearly. That way, both potential panelists and your recruitment sources know what you expect.
2. Collect the Right Information at Registration
Next, gather enough information at registration to verify each panelist’s identity. At a minimum, that usually means full name, region, and date of birth.
However, only collect what you need. Privacy laws like GDPR and Quebec’s Law 25 require companies to limit data collection. As a result, collecting the right information builds panelist trust and keeps you compliant.
3. Cast a Wide, Trusted Net
Then, use a range of reputable channels to find potential panelists. These include social media, affiliate networks, influencers, offline campaigns, and online directories. In addition, work with recruitment sources that have a track record of quality respondents.
When you promote your panel, highlight the benefits of joining. For instance, panelists value timely payment and a chance to share their expertise. Many also appreciate contributing to important research.
4. Screen and Vet Carefully
Finally, screen potential panelists carefully throughout the recruitment process. Tools like bot detection, machine fingerprinting, and VPN detection help filter out fraud.
For B2B panels, you can go a step further. Because qualifications matter so much, reference checks and interviews can help confirm a panelist’s experience.
Diverse Panels, Engaged Panelists
Quest uses advanced engagement techniques to recruit a diverse range of panelists. Our members span many ages, genders, ethnicities, and socio-economic backgrounds. As a result, our panelists stay active and engaged.
Our panel assets also cover a wide range of consumers. For example, we offer niche segments like patient-specific groups and unique product users. At the same time, we cover broad media market segments.
Technology That Protects Data Quality
Technology plays a big role in effective panel recruitment. That’s why Quest uses fraud detection technology from dtect, a Quest Global Research Group company. It helps prevent fraud and improve panelist quality.
Specialized B2B Panels
B2B research is a core strength for Quest. In fact, our high-incentive B2B panels, OC+ (Opinion Champ Plus) and TIQ, give clients access to thousands of business respondents. They also open doors to IT decision-makers (ITDMs) and other niche B2B audiences. Membership is based exclusively on industry-specific knowledge.
Quality Panelists, Quality Decisions
Ultimately, sound decisions depend on reliable survey data. And reliable data starts with the right panelists. Careful panel recruitment, strong vetting, and smart technology keep fraud out and data quality high.
Curious who you can reach? Explore our Panel Book to see the B2B and consumer audiences available across our panels.
