Ready for exciting new developments in survey fraud detection?
Quest Global Research Group Inc. (“QGR”) is the company behind the Quest Mindshare and Coleman Insights brands. For more than 20 years, we’ve navigated the ebb and flow of the market research industry through careful positioning and a consistent service offering.
Throughout that time, we’ve made evolving as a company a priority. Of course, that’s partly about longevity, but mostly about meeting our clients’ growing needs. And in listening to the market, one thing is clear: the industry wants access to better tech and tools to fight fraud and simplify fielding.
Built to Solve Industry Challenges
We’ve consistently invested in the changes and innovations that improve efficiency and help us deliver quality sample. In addition, we’ve long recognized the need for products that improve data quality, project efficiency, and ease of workflow.
That’s why we’ve brought together dedicated talent to build intuitive, purpose-built products for the industry’s biggest challenges. In fact, strategic hiring has been a core part of QGR’s evolution, and it drives our push to bring disruptive technology into this space. Specifically, our team combines market research veterans with experienced technical leaders from outside the field. Together, they’re poised to deliver ground-breaking research solutions.
Why Survey Fraud Detection Matters
Market research fraud is one of the biggest threats to data quality in the industry. Worse, it’s getting harder to spot. Fraudulent survey respondents come in many forms:
- Bots that complete surveys automatically, often at scale
- Duplicate respondents who take the same survey multiple times under different identities
- Qualification fakers who misrepresent their job title, industry, or purchase behaviour to get past screeners
- AI-generated answers that can make low-effort or fake open-ended responses look convincingly human
Unfortunately, the cost adds up quickly. Bad data leads to wrong conclusions, and wrong conclusions lead to poor business decisions. Even when researchers catch fraud during data cleaning, they still lose time, budget, and sometimes the sample they need to finish a project.
That’s why survey fraud prevention can’t be an afterthought. Instead, effective survey fraud detection works in layers. It checks respondents before they enter a survey, monitors their behaviour while they take it, and reviews the quality of their answers afterward. After all, survey bot detection alone isn’t enough when fraud keeps evolving.
Ultimately, researchers need tools that keep pace with fraud, not tools that react to it after the damage is done. That’s the challenge we created dtect to take on.
dtect: A Quest Global Research Group Company
Formerly known as Innovative Research Technologies Inc. (“IRT”), dtect is part of the QGR group of companies.
As a technology company, dtect focuses solely on SaaS product development and delivery, and it operates independently from all other QGR companies. Its global, remote-first team of engineers and product leaders focuses on industry-leading innovation and brings a strong track record of successful product development.
As a result, dtect expands QGR into an exciting new arena. It also supports our overall goal of solving the industry’s toughest challenges, starting with survey fraud detection. To learn more about dtect and its products, visit dtect.io.
Want to see how your sample provider measures up? Download our Online Panel Supplier Quality Checklist to compare quality standards, fraud prevention, and data verification side by side.
