Learn strategies to balance speed and data integrity in market research, reducing data cleaning time without compromising quality.
How to Overcome the Niche Audience Challenge the Right Way Read More »
The market research industry keeps evolving through technology. Advances in respondent verification and panel quality have strengthened our ability to gather authentic insights. Meanwhile, synthetic research has emerged as an intriguing new option, and understanding the types of synthetic data is the first step to using it well. But in an industry built on understanding
Beyond the Buzz: A Surprising Way to Love Synthetic Data Read More »
“The most dangerous phrase in our language is ‘we’ve always done it this way.’” Rear Admiral Grace Hopper’s warning applies perfectly to how we measure household income in market research. Household income (HHI) is used almost everywhere in consumer segmentation research, as well as screening and profiling. In fact, can you remember an online survey
HHI Is Out: The Surprising, Proven Way to Profile Consumers Read More »
If you’ve worked in customer insights for long, you’ve probably run into a common point of confusion. Many stakeholders think market research vs. user research is a distinction without a difference. They’re not the same, but it’s easy to see why the confusion persists. Market research and UX research often use the same methods and
Market vs. User Research: The Surprising Way to Love Both Read More »
The pandemic changed how workers think about their careers, what they want from their jobs, and the job search trends that shape how they find them. You can see it in the hiring challenges across the North American labour market. As a result, many industries have struggled to balance labour supply and demand, with ripple
Job Seekers Are Changing: The Surprising, Proven Way to Hire Read More »
As the French saying goes, “The more things change, the more they stay the same.” That’s especially true of respondent engagement. Technology has transformed every part of the research process. The customer insights business can feel like a different game than it was 20 years ago. But some guiding principles still apply, including the central
Respondent Engagement in a Hyper-Mobile World: Proven Tips Read More »
Synthetic data accuracy is one of the most debated questions in market research. Can data generated by models, instead of people, be trusted? And how does it compare to real respondent data? There’s no shortage of opinions. But at Quest Mindshare, we’re a people business, and we wanted to see for ourselves. Think of it
In Proven Tests, the Surprising Way Synthetic Data Stacks Up Read More »
In May 2024, Quest travelled to London to present the next chapter of our multi-market B2B research on creating a better B2B survey. For this US vs UK B2B research, we extended our earlier U.S. study to the U.K. Specifically, we surveyed the same B2B audiences and mirrored our U.S. sampling plan, so we could
In the UK: The Surprising Way B2B Respondents Love Insights Read More »
Remember attending a wedding over Zoom from your couch? Did you wear a dress, a suit, or maybe your pajamas? Chances are, you didn’t buy formal wear for the occasion. It’s a perfect example of why continuous market research matters. The pandemic shifted shopping habits almost overnight, and companies had to adjust. Some spotted the
Fearless Pivots: The Proven Way to Stay Ahead of Disruption Read More »
For International Women’s Day 2022, we lifted up the voices of the women on our team. Specifically, we asked several team members to share their experiences and thoughts on inclusion and equality. Their insights on being women in market research help #BreakTheBias. They describe real experiences, and they advocate for change. Here’s what these women
Inspiring Women in Research Speak Out: The Proven Path Forward Read More »
