September, 2026 | Quest Mindshare

WIRE: A Proven Way to Beat Imposter Syndrome’s Hidden Toll

Zaheer Ahmad knows a thing or two about empowering diverse and inclusive teams. At the time of this May 2021 webinar, he was Global Head of Inclusion and Diversity, Consumer Healthcare at GSK. He has won numerous diversity and equality awards, both in his native England and internationally. His perspective is especially valuable for anyone

Research team reviewing survey results from several countries, illustrating multi-market research

The Surprising Truth: Multi-Market Research Actually Needs Your Local Perspective

Sampling & Panels

Running multi-market research isn’t easy. Researchers have their hands full between changing consumer behaviours, regional differences, and pressure for quick results. And when you’re handling several consumer insights projects across different regions at once? That’s when things get interesting. We know what you’re dealing with. Your stakeholders want consistent quality and clear, usable insights, no

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September 2026

WIRE: A Proven Way to Beat Imposter Syndrome’s Hidden Toll

The Surprising Truth: Multi-Market Research Actually Needs Your Local Perspective

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