Only 3 months until the start of a new industry event circuit and Quest is thrilled to take the top bill spot for Quirk’s Events 2022! The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. An early supporter of it’s mission and mandate, Quest is delighted
LEGACY SPONSOR: Quest Mindshare at Quirk’s 2022 Read More »
Data fraud. Two words that strike fear into any business that deals with data. Which, let’s face it, applies to 99.99% of businesses these days. Data fraud is a nasty business that involves unscrupulous people deliberately skewing data for personal or professional gain. For example, the same respondent may duplicate a high quantity of survey
How To Avoid Data Fraud & Improve Data Quality Read More »
As the premier sample supplier, we at Quest have provided our clients access to precise global audiences for over 19 years. Staying true to our desire for continuous improvement, we have enhanced our panel management system by integrating the leading-edge panel management software of SampleNinja. This partnership allows Quest to seamlessly deliver quality insights even
Ready for exciting new developments? Quest Global Research Group Inc (“QGR”), trusted leaders in the market research space who created the Quest Mindshare and SampleGurus brands, have successfully traversed the ebb and flow of the Market Research industry through careful positioning and consistency in their service offering. In their 19 years of experience, the need
Exciting developments at the Quest Group! Read More »
In an era of heightened concerns around fraud, recruiting quality panelists is more critical than ever. This is a high priority here at Quest Mindshare, one of the largest international B2B and B2C data collection providers with online panels that span the globe. Thanks to innovative technology and industry experts, Quest Mindshare is a leading
How to Recruit Quality Panelists in an Era of Fraud Read More »
What a path of discovery Quest undertook in 2021, as we started investigating how certain types of data were affected during the course of a typical online survey. From the Quirk’s Virtual Global Event (February 23) to a final wrap up last week with ESOMAR, but this won’t be the last you hear on the
Data Degradation and Survey LOI: Research on Research, Round 4 Read More »
After significant interest from our first stab at understanding data degradation, Quest moved towards zeroing in on the initial results and presented a second round of investigation details at last month’s IIEX Behavior event with Greenbook. Watch the following recording of our session and continue down for a closer look at the results! To recap
DATA DEGREDATION AT VARIOUS LOI’S – ROUND 2: A DEEPER DIVE! Read More »
Day in, day out, we hear, “I need C-Level titles for my research project” – I am sure you are thinking, yes, I hear this all the time! But are they really the right fit for the insights you need though? Do not get me wrong, sometimes they are needed but from my experience, more
Do You Really Need That C-Level Title? Read More »
What do market research panelists feel when they see a survey they are interested in and decide to participate? What do they perceive to gain from an interaction in an online survey? We know that the vast majority of market research consumer respondents are incentivized by, well, the actual tangible incentive. Cash, accumulation of points
Market Research Panels – from a Panelist POV Read More »
It means just that – customer service! Seems simple, right? Not necessarily… The market research industry is constantly evolving and so are the needs of researchers. Researchers need to be able to act fast on their feet to meet their client’s expectations and as do the service providers who work with researchers. Whether you are
What does customer service mean to researcher clients? Read More »
