Collaborations between Quest and our partners across the research industry, including co-authored insights, joint research, and community events.
In today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative. Clients rely on insights that guide critical decisions, and anything less than high-integrity data threatens both the credibility of the research and the outcomes it’s meant to inform. Yet maintaining that integrity is harder than ever, thanks in part to the increasing
“The most dangerous phrase in our language is ‘we’ve always done it this way.’” Rear Admiral Grace Hopper’s warning applies perfectly to how we measure household income in market research. Household income (HHI) is used almost everywhere in consumer segmentation research, as well as screening and profiling. In fact, can you remember an online survey
HHI Is Out: The Surprising, Proven Way to Profile Consumers Read More »
Ready for exciting new developments in survey fraud detection? Quest Global Research Group Inc. (“QGR”) is the company behind the Quest Mindshare and Coleman Insights brands. For more than 20 years, we’ve navigated the ebb and flow of the market research industry through careful positioning and a consistent service offering. Throughout that time, we’ve made
Meet dtect: The Proven Way to Fight Hidden Survey Fraud Read More »
Zaheer Ahmad knows a thing or two about empowering diverse and inclusive teams. At the time of this May 2021 webinar, he was Global Head of Inclusion and Diversity, Consumer Healthcare at GSK. He has won numerous diversity and equality awards, both in his native England and internationally. His perspective is especially valuable for anyone
WIRE: A Proven Way to Beat Imposter Syndrome’s Hidden Toll Read More »
