Drawing from our extensive “research on research” across US and UK markets, this comprehensive guide reveals what drives business leader engagement in B2B surveys and what drives them away! Learn proven strategies to optimize your survey design and respondent experience. The result? Better quality data and improved client satisfaction.

Highlights from the guide include:

• Tips on how to fix the initial screening process (The component of B2B research that creates 3x the negative feedback)
• Data about optimal survey length to prevent a 60% drop-off rate
• Insight into what motivates business leaders to participate (beyond compensation)