Quest’s own research-on-research studies, sharing original data on survey fatigue, B2B respondents, synthetic data, household income, and more.
The pandemic changed how workers think about their careers, what they want from their jobs, and the job search trends that shape how they find them. You can see it in the hiring challenges across the North American labour market. As a result, many industries have struggled to balance labour supply and demand, with ripple
Job Seekers Are Changing: The Surprising, Proven Way to Hire Read More »
“The most dangerous phrase in our language is ‘we’ve always done it this way.’” Rear Admiral Grace Hopper’s warning applies perfectly to how we measure household income in market research. Household income (HHI) is used almost everywhere in consumer segmentation research, as well as screening and profiling. In fact, can you remember an online survey
HHI Is Out: The Surprising, Proven Way to Profile Consumers Read More »
In May 2024, Quest travelled to London to present the next chapter of our multi-market B2B research on creating a better B2B survey. For this US vs UK B2B research, we extended our earlier U.S. study to the U.K. Specifically, we surveyed the same B2B audiences and mirrored our U.S. sampling plan, so we could
In the UK: The Surprising Way B2B Respondents Love Insights Read More »
Synthetic data accuracy is one of the most debated questions in market research. Can data generated by models, instead of people, be trusted? And how does it compare to real respondent data? There’s no shortage of opinions. But at Quest Mindshare, we’re a people business, and we wanted to see for ourselves. Think of it
In Proven Tests, the Surprising Way Synthetic Data Stacks Up Read More »
Every market research professional knows the struggle. Clients want high-quality insights fast, and B2B audiences are some of the hardest to reach. Push for speed, and data quality suffers. Push for rigor, and timelines slip. And through it all, you still need strong B2B survey response rates. To find a better balance, we went straight
The Surprising Reason B2B Decision-Makers Actually Complete Your Surveys Read More »
