Recaps and recordings from Quest presentations and webinars at industry events like ESOMAR, IIEX, Quirk’s, CRC, and the Insights Association.
“The most dangerous phrase in our language is ‘we’ve always done it this way.’” Rear Admiral Grace Hopper’s warning applies perfectly to how we measure household income in market research. Household income (HHI) is used almost everywhere in consumer segmentation research, as well as screening and profiling. In fact, can you remember an online survey
HHI Is Out: The Surprising, Proven Way to Profile Consumers Read More »
In May 2024, Quest travelled to London to present the next chapter of our multi-market B2B research on creating a better B2B survey. For this US vs UK B2B research, we extended our earlier U.S. study to the U.K. Specifically, we surveyed the same B2B audiences and mirrored our U.S. sampling plan, so we could
In the UK: The Surprising Way B2B Respondents Love Insights Read More »
Synthetic data accuracy is one of the most debated questions in market research. Can data generated by models, instead of people, be trusted? And how does it compare to real respondent data? There’s no shortage of opinions. But at Quest Mindshare, we’re a people business, and we wanted to see for ourselves. Think of it
In Proven Tests, the Surprising Way Synthetic Data Stacks Up Read More »
Zaheer Ahmad knows a thing or two about empowering diverse and inclusive teams. At the time of this May 2021 webinar, he was Global Head of Inclusion and Diversity, Consumer Healthcare at GSK. He has won numerous diversity and equality awards, both in his native England and internationally. His perspective is especially valuable for anyone
WIRE: A Proven Way to Beat Imposter Syndrome’s Hidden Toll Read More »
