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Data Integrity Starts at the Door: How Market Researchers and Panel Providers Are Locking Out Fraud
This content has been archived. It may no longer be relevantIn today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative. Clients rely on insights that guide critical decisions, and anything less than high-integrity data threatens…
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Respondents Weigh In: Top 10 Blunders in Survey Design [Are you Guilty of Any?]
Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which can be good for data analysis, but when it…
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Screen Smarter, Not Harder: B2B Survey Design That Drives Quality Results
When purchasing decisions worth millions depend on your B2B research findings, data quality isn’t optional—it’s essential. Effective screening processes are your first line of defense for quality data, yet they…
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3 Perspectives on Managing Multi-Market Consumer Market Research Effectively
Running consumer market research across multiple markets isn’t easy. Researchers have their hands full between changing consumer behaviors, regional differences, and pressure for quick results. And when you’re handling several…
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