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The Real Potential of Synthetic Data in Market Research: Your Questions Answered
This content has been archived. It may no longer be relevantAfter our recent webinar on synthetic data, we received some great questions from attendees. Below, we’ve compiled the most frequently asked ones, along with our answers, to help clarify what…
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Respondents Weigh In: Top 10 Blunders in Survey Design [Are you Guilty of Any?]
Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which can be good for data analysis, but when it…
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3 Perspectives on Managing Multi-Market Consumer Market Research Effectively
Running consumer market research across multiple markets isn’t easy. Researchers have their hands full between changing consumer behaviors, regional differences, and pressure for quick results. And when you’re handling several…
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Fraud Exists: Now What? Proactive Data Collection Methods for Quality Insights
The proliferation of online surveys has transformed market research, democratizing the collection of consumer insights while creating challenges for data quality. Seasoned researchers juggle multiple projects and tight deadlines, facing…
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