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Creating a Better B2B Survey: Business Professionals Speak – Part 2
Original research-on-research by Quest with targeted B2B audiences
Quest presented on this topic at the IA The Annual in April 2024 – the findings of a survey we conducted with hundreds of business professionals regarding their B2B survey experience.
Finding no concrete answers from previous published research, we built out our investigation!
Several results were focused and clear for improvements pointed out by our respondents, a few of them surprising. Some deserve a deeper dive to explore further – look for follow-ups by Quest for this foundational research in the near future.
Creating a Better B2B Survey Business Professionals Speak Out – Part 2
Feel free to reach out to Scott at sworthge@questmindshare.com to discuss more about our work in researching B2B best practices and how you can use our results to advise your stakeholders and clients.
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