Resources for
Smarter Research
Expert takes on sample, fieldwork and data quality from 20+ years of helping brands and agencies find the right respondents.

The State of Panel Fraud: What 500 Research Teams Told Us
A first-of-its-kind look at how research teams are detecting and losing to survey fraud in 2026, drawn from a survey of 500 market research professionals across North America and Europe.
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Market Research
Quest Mindshare and dtect Officially Join Forces to Set a New Standard for Trusted Research
These companies come together with a shared commitment to setting a new standard for data quality and transparency.
Read the postRecruiting Hard-to-Reach B2B Audiences: A Practical Playbook
Screening logic, incidence math and outreach sequencing for IT, healthcare and executive audiences that don't sit on consumer panels.
Designing Surveys That Survive Mobile Respondents
A 40-minute session on question design, length and logic that holds up when three in four of your respondents are on a phone.
Qualitative Recruitment: Screening Without Losing Nuance
Where structured screeners help qualitative studies and where they quietly filter out the exact respondents you need to hear from.
Writing Screener Questions That Don't Tip Off Respondents
Common screener patterns that train professional respondents to answer their way into a study, and how to rebuild around them.
Inside a Global Sample Buy: A Live Walkthrough
Our project management team walks through a real multi-country feasibility check, quota build and vendor blend, start to finish.
Three Panel Red Flags Our PMs Check Before a Study Launches
Quick signals our project management team looks for in a panel before it ever reaches a live study — and why each one matters.
Why "Verified" Should Mean More Than a Checkbox
A short take on what verification actually requires beyond a one-time identity check, and where most panels stop too soon.