Quest Mindshare and dtect Officially Join Forces to Set a New Standard for Trusted Research

These companies come together with a shared commitment to setting a new standard for data quality and transparency.

OAKVILLE, ON | June 2026 — Quest Mindshare, a global research services partner, announced today that dtect is formally joining the organization. dtect is the data quality platform that prevents survey fraud.

Bringing dtect into the Quest Mindshare fold will bring a new standard of transparency to data quality that will continue to expand with the integration of these two companies.

“Researchers should not have to choose between speed and certainty, or accept an opaque score and hope it means quality. dtect was created to address the quality issue we saw in the industry, and bringing the company into the Quest Mindshare fold allows us to accelerate where we are headed next.” — Greg Matheson, Founder and CEO, dtect and Quest Mindshare

As fraud grows more sophisticated and insights teams face increasing pressure to justify their findings, quality can’t just be promised—it has to be demonstrated. With dtect, fraud prevention is not a black box. Signals are visible, decisions are defensible, and teams have the control they need to protect fieldwork without guesswork.

“We built dtect to ensure data is real, reliable, and drives decisions with confidence. Being part of Quest Mindshare means we can address data quality challenges at scale for more clients, on more engagements, with more visibility than ever before.” — Roddy Knowles, COO, dtect

What this means for researchers:

• Fraud blocked before impact: dtect identifies and eliminates AI-generated responses, bots, duplicate entries, and location spoofing in real time, before fieldwork is compromised.
• Full visibility into every decision: No black boxes. Signals are visible and defensible, so quality can be demonstrated, not just promised.
• Less cleaning, faster delivery: Catching bad data at the door significantly reduces post-field remediation and speeds up time to insight.
• Source, quality, and insights are delivered through one partner with a single point of accountability.

A Pattern of Purposeful Investment in End-to-End Execution

The dtect integration continues Quest Mindshare’s investment in becoming the most trusted intelligence network in the industry. Two years after the acquisition of Coleman Insights, Quest Mindshare now brings together access to trusted data, strategic research expertise, and platform-level quality infrastructure. Clients can rely on one accountable partner for the source of their data, the proof of its quality, and the insight that drives the decision.

Quest Mindshare and dtect will operate together under a unified structure, with dtect’s technology embedded across all research engagements. Clients can expect the same commitment to quality and service.

About Quest Mindshare

Quest Mindshare is an end-to-end research execution provider offering industry-leading panel access, project management, programming and hosting, qualitative recruitment, and strategic insights. Quest Mindshare delivers quality data for research studies of every scale and complexity. Learn more at questmindshare.com.