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Beyond “HHI”: Redefining Consumer Households, Wealth and Purchasing Power
In March 2024, Quest travelled to Quirks Chicago, presenting further information about household income with Lara Fordis Every U.S. consumer survey conducted asks the same question: “Which of the following represents your annual household income?” But both parts of that…
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Beyond “HHI”: Redefining Consumer Households, Wealth and Purchasing Power
In March 2024, Quest travelled to Quirks Chicago, presenting further information about household income with Lara Fordis Every U.S. consumer survey conducted asks the same question: “Which of the following…
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From ESOMAR Congress – Man vs. Machine: Quest explores synthetic data in real-world tests
In September 2024, Quest travelled to Greece, presenting further information about synthetic data at ESOMAR Congress Synthetic data and its potential to replace actual respondent data is a contentious topic…
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Creating a Better B2B Survey: Business Professionals Speak Out – U.S vs U.K.
In May 2024, Quest travelled to London, presenting further information about our recent dive into Creating a Better B2B Survey In this latest investigation, we extended our previous U.S.- only…
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