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The Real Potential of Synthetic Data in Market Research: Your Questions Answered
This content has been archived. It may no longer be relevantAfter our recent webinar on synthetic data, we received some great questions from attendees. Below, we’ve compiled the most frequently asked ones, along with our answers, to help clarify what…
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Respondents Weigh In: Top 10 Blunders in Survey Design [Are you Guilty of Any?]
Research is a science. But it’s a SOCIAL science, and that means humans are involved! Researchers like to be perfectionists, which can be good for data analysis, but when it…
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Screen Smarter, Not Harder: B2B Survey Design That Drives Quality Results
When purchasing decisions worth millions depend on your B2B research findings, data quality isn’t optional—it’s essential. Effective screening processes are your first line of defense for quality data, yet they…
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3 Perspectives on Managing Multi-Market Consumer Market Research Effectively
Running consumer market research across multiple markets isn’t easy. Researchers have their hands full between changing consumer behaviors, regional differences, and pressure for quick results. And when you’re handling several…
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